PinnedIqbal AliinThe StartupWhen to Stop A/B Experiments EarlyLet’s talk about decision processes for stopping A/B experiments early.9 min read·Nov 30, 2020----
PinnedIqbal AliinUX CollectiveWhy your company should be experimentingI was recently approached by a client who needed to explain the benefits of experimentation to his company. My first thought was an…10 min read·Feb 6, 2021----
PinnedIqbal AliinUX Collective8 powerful levers for conversion rate optimisationConversion Rate Optimisation can be a wildly chaotic exercise — like blindly throwing hundreds of darts hoping that something lands on a…15 min read·Aug 13, 2020----
PinnedIqbal AliinTowards Data ScienceThe essential guide to Sample Ratio Mismatch for your A/B testsIf you can’t trust the result of an experiment, you can’t trust the decisions you make based on it; and you’d be surprised how often you…8 min read·Jul 22, 2021--2--2
PinnedIqbal AliinTowards Data ScienceWhat comics can teach us A/B experiment analysisTelling the story of risk, reward and certainty using the principles of comic panel transitions8 min read·Mar 2, 2021--1--1
Iqbal AliinTowards Data ScienceSample Ratio Mismatch: So many questions. How to answer them?Nothing deflates an A/B testing program quicker than data validation issues — and SRM is one of the most damaging. But how accurate is…13 min read·Apr 20, 2022--1--1
Iqbal Ali3 Essential Productivity Hacks To Live ByHow I hacked my routine to increase productivity and wellbeing6 min read·Apr 22, 2021----
Iqbal AliinTowards Data ScienceHow to analyse A/B experiments using bayesian “expected loss”A how-to guide to calculating Bayesian Expected Loss for your experiment9 min read·Apr 16, 2021--2--2
Iqbal AliThe GraveA flash fiction comic. Written by Iqbal Ali, art by Priscilla Grippa2 min read·Dec 3, 2020----
Iqbal AliThe US Election 2020 and the dangers of “peeking” too early on experiment resultsIt’s 08:41 a.m. on 6 November 2020. I have a browser tab open to a map of the 2020 US Election results, and I’m thinking about the…3 min read·Nov 6, 2020----